Over the course of my career, I’ve led hundreds of campaigns, promotions, product and service launches, special events and more. Below, I’ve highlighted a sampling of the programs I managed, from strategic planning all the way to creative input and execution.
NEW GREYHOUND AD CAMPAIGN
The campaign is designed to inspire people to go places they’ve never been before but are close to where they live. The creative focuses on inspirational images where people can see themselves, and the copy is meant to be localized, from the destination points to price points. The campaign, which was born from the results of an in-depth brand study of current and potential customers, launched June 1, 2018.
BRANDED ENTERTAINMENT
From placing brands in film and television productions to partnering with notable figures and online influencers to promote the brand, this was always one of the most exciting parts of the job. The purpose was not to place Greyhound just in any production but rather those that naturally integrated the brand into the story and always reflected positively on the brand. Promotions of movie tie-ins were another way for us to further extend our brand’s association with notably big-budget productions.
“Kim was excellent when it came to developing a strong campaign that would help drive brand awareness and deliver results for both Greyhound and the studios we worked with. She always held her brand to the highest of standards and ensured that anything we created was done with the utmost integrity and would be organic to the brand. ”
ADDITIONAL VIDEO CAMPAIGNS
Following are some of the other online video ads, sponsored promotions and TV spots I’ve done in recent years.
